Wednesday, April 7, 2010

Don't Just Track Your Marketing...Track YOU!

What are your conversion ratios?  Average Listing to Sale Price for a Seller?  Buyer?  DOM for a Seller?

These are all things that you need to know to make yourself better.  It's not just about whether your marketing works, it's about whether YOU WORK!  You can have the greatest marketing, but if you can't do anything with the leads once you get them, what good is it?

Plus, you may find out you're REALLY GOOD!  If you are, why aren't you marketing that to your sphere or farm?  That's something most agents don't do, and would make you stand out from the crowd.

When most consumers look at marketing material they ask the question, "What's in it for me?"  If you can get there home sold faster, for more money, you just answered that question for them and gained yourself a new client.

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