Direct Mail Marketing 101

Direct Mail That Works

Follow these simple steps and you are sure to get more results out of your next direct mail campaign.

1.Hit Your Sphere: The most important and beneficial target market is the people whom you already know. They should be your first priority and you should hit them at least 3 times a month (not all direct mail though).

2.More is More: Sending to 150 farming addresses once a month is not going to generate a lot of business. If you want 50 sales out of your farming database expect to send a minimum of 2,500 pieces, once a month for a year. Then wait for results. Don't quit too soon or you just wasted a lot of money. Marketing is a commitment.

3.Mailer Quality: Full Color, Jumbo, Laminated Postcards will generate more branding and remembrance than standard postcards with black and white address sides.

4.Promote Yourself: Not the company, not the house your listing - YOU. The most dominate image on your direct mail piece will be the one your audience remembers.

5.Branding: Mail consistent direct mail pieces. Meaning: create a brand - image set - and stick with it. Change it up every now and then so you don't bore people to death, but do keep it consistent.

6.Offer Something of Interest: Don't harass people with pointless postcards. Make sure you are sending something of value as not get irritate people. Market Trends, DOM, Recent Sales are something that everyone likes to see.