Target Your Marketing & Watch Your Profits Grow!

Instead of just marketing to the masses, how about you take the time to fine tune both your database and your farm.

Database: Sort your database into A+'s (those who know a lot of people and are very likely to refer you), A's (would refer you if they knew someone who needed your service/product), B's (may remember to refer, may not), C's (not likely, but they know/have worked with you).

Now, spend most of your database marketing budget on the A+'s and A's. This is were most of your leads are going to come from anyway. My ideas, market to the A+'s and A's 1-2 times a month, B & C's maybe only once every 3 months. Also, spend a little more money to get the A+'s something unique at least once a year.

Farm: Instead of just picking a neighborhood or certain streets to market to, how about we do some research. Find out how often the turnover is in the area, and then only market to those who fall within those parameters. If houses tend to sell about every 7 years, market to those who have owned their home for 6+.

These are just a few easy ways to save yourself money and generate more results. Being sure to include a Unique Selling Proposition (USP) and/or value added content also is an important factor that I will discuss in future posts.

The New Marketing Plan for 2010

Times change fast! What you did this year, let alone 2 years ago, may not be the most effective or cost efficient means for reaching your sphere and farm anymore.

Here's a marketing plan I think your will love for 2010.

Sphere:

•· Monthly Email Newsletters
•· Quarterly Newsletters
•· Phone calls - yes, call them!
•· Become Facebook Friends
•· Birthday/Holiday Cards or Letters
•· Client Appreciation Party

Farm:

•· Monthly Postcards with the right content
•· Door Knocking w/ Market Stats
•· Send them your listings (quarterly) with some of your own agent statistics.

Listing Marketing:

•· Get online!
•· Online Listing Syndication
•· Virtual Tours
•· High Quality Photos
•· Individual Property Websites
•· 800 Numbers - Get more leads!
•· No more FREE CMA's! How about a home staging consultation or home enhancement consultation from a contractor?
•· Website Hit/Lead Reports to sellers - communication is key!
•· Print advertisements are still relevant, but make them worth it. Make buyers or sellers want to call you.

General Marketing:

•· Update/New Website
•· SEO for your website - your website should be generating you leads...
•· Pay-per-click
•· Blog Posts/Article Writing
•· Facebook is a huge marketing asset. Use it!
•· Seminars - Buyer, Seller, Short Sale
•· Don't forget about FSBO's & Expireds

Test Your Marketing:
•· Track your results!
•· Where are the calls coming and not coming from?
•· Edit plan as needed to get the best results

This marketing plan is extremely simple, yet most agents don't even get this far. It's hard to manage clients AND handle all the aspects of being a business owner, but just a little effort will go a long way towards increasing your sales.

TC Business Management, LLC - www.TCMandD.com - can provide you with the help you need at a very modest cost. We are a firm that specializes marketing. Your time should be spent with clients, not designing marketing materials. TC believes in result driven marketing. If it doesn't work, we will correct it until it does!*
*See website for details on our marketing results guarantee.