Why NOT to work harder...Follow me! Update July 2010

I have been sooooo pleasantly surprised over the last couple months.  I've tackled my top goal - say NO to people who just want to waste your time.

I never wanted to say 'no' because I felt like I was turning down money or, more importantly, I would make a bad name for myself.  Turns out, THAT'S NOT TRUE!

I've turned away specific types of clients (we all know what kind that is for our own businesses) and stopped working with others.  You know what happened?  I'M MAKING MORE MONEY!  And, I have more time to procure new, viable, profitable, relationship worthy clients.

Its been unbelievable.  Most costly lesson I ever learned and I'm glad I learned it at 26!

Anyone else have updates on their business?

Why NOT to work harder! Follow me... STEP 1 - Developing Your Service/Product List

**Read INTRO BLOG POST here**

 

In my quest to 'refresh' TC (follow along to this blog if you would like to 'refresh' your business too), I've finally updated my service list and completed step 1.  There were so many items missing from my old list - wow!  I've also decided to add packages for specific services and industries.  I have not had time to update my website to reflect these changes, so I decided to include the list below.

Small Business Marketing: Marketing Plans & Research Calendar of Events Competitive Analysis Strategies & Tactics Consulting Brand Strategy Positioning Identity Tag Line Logo Design Company Description Mission Statement Unique Selling Proposition Marketing Materials Stationary Packages Brochures Folders Presentations New Client Packages Product Fact Sheets Postcards Posters Rack Cards Stickers Banners Window Cling & Decal Yard Signs Apparel Vinyl Graphics Website Design & Development Goal Setting & Strategy Design Conception Content Development Form Design Photo Gallery/Portfolio Design Social Media Integration Landing Pages Website Analytics

Small Business Marketing (cont.): Public Relations Media Kit Press Releases Advertising Development & Design Sponsorships Newsletters Design Content Development List Development Print, HTML & PDF Versions Calls to Action Online Marketing SEO PPC Keyword Development Domain Name Recommendations Blog Development Link Building Social Media Marketing HTML Email Signatures Email Marketing List Development Content Development Click & Open Rate Tracking Direct Marketing Design Messaging Calls to Action Printing, Mailing & Fulfillment Consulting All areas of marketing consulting available

Real Estate Specific Packages:   Agent Brand Creation/Refresh- Premium (P) as noted Logo Updates/Re-creation (P) Tag Line (P) Market Position Business Identity Company Description Unique Selling Proposition Mission Statement Agent Marketing Material Package: Premium (P) as noted Listing Presentation Design (P) Buyer/Seller Packets (P) Brochures/Flyers Business Cards Postcards Stationary Package Fax Coversheet Email Signature (P) Website Design Template or Custom Design Options Goal Setting & Strategy Content Development Form Design Photo Gallery Design Social Media Integration Landing Pages Website Analytics Listing Management, Setup & Marketing: Basic as noted Enter listing into MLS (B) Enhance property photos Create single page professional brochure (B) Add/Update property on agents website (VT, Brochures, Docs, etc) Just Listed Postcards Just Listed Email to Sphere Enhance listing on Realtor.com Enhance Craigslist Posting Virtual Tour Creation/Updating Listing Syndication to Multiple Websites Send Welcome/Intro Letter to Seller (B) Enter Property into Showing Center (B) Creation and placement of two newspaper advertisements Agent System Design & Creation Past Clients & Sphere Marketing New Lead Marketing - Buyers and Sellers General Farming Property Under Contract System Referral Management System

Kennels & Breeding Programs:   Website Design Custom Design/Design Refresh Goal Setting & Strategy Content Development Form Design Photo Gallery Design Social Media Integration Landing Pages Website Analytics Brand Strategy Positioning Identity Tag Line Logo Design Company Description Mission Statement Unique Selling Proposition Marketing Materials Stationary Packages Brochures Puppy/Breeding Packages Sporting Dog Ad Design Business Cards Apparel Vinyl Graphics Email Stationary Email Newsletter/Announcement Design

It's about time.  Why didn't I do this from the beginning?!?!  You just get so busy trying to run the business that you forget to really run the business!

Now I'm on to developing the pricing structure...

How's everyone else doing?  Run into any roadblocks?  Have any questions related to your specific business?