Fees
Setting your fees is a fairly straight forward process. I encourage you to really think about how much of your valuable time goes into each task and make sure your fees represent a fair amount - for both parties involved. Resentment, one way or the other, can ruin not only a transaction, but a future relationship that could generate referrals.
Mine are set and ready to go. Service & price packets are updated.
As a real estate agent, it should be somewhat easy for you. You can decide on a per client basis if you are willing to work for less than 6%, or you can create a services list for each commission rate (I've done this for other Realtors and it seems to work well). At 6% you will do this; At 5.5% you will do this; and so on... This way your client doesn't have a false impression in their head that you are doing all kinds of services, for less money.
Now, on to systems...
These are SO important! Build your systems to handle a high volume of leads, and the leads will come. Don't build any systems at all, and they won't!
I'm going to be working on developing systems for the following areas:
- New Leads
- Past Clients/Sphere
- Marketing Campaigns
- Social Media/Blog Marketing Plan
- Transaction Coordination
- Short Sale Processing
- New Leads (8x8)
- Past Clients/Sphere (33 touch)
- Social Media & Blog Marketing Plan
- New Listing Setup
- New Pending Transaction Setup
- Client Presentations/Packets: CMA, Buyer, Pre-Listing
Now, instead of scrambling to pull together a Listing Presentation, you just print out your comps, attach them to your pre-made listing presentation and walk out the door.
Your buyer packets are set with all the information that you know your clients will need. No more forgetting to metion certain topics.
Your marketing is running seamlessly in the background and constantly generating you leads.
When you have systems in place they act as a strong foundation for your business. You will seem more organized, less frantic and your clients will notice that. Talk about value added!
Programs to help with your systems...
A lot of agents I know use Top Producer. They love all the options, pre-made plans, etc. It is great, but does require setup and someone willing to learn the in's and out's (I already know them...hint, hint). If you don't take the time to learn it, you'll never get your money out of it. That goes for any CRM program.
If you're looking for something that can help you with CRM and you don't mind setting up your campaigns and systems on your own, consider Zoho.com. It's a great system and offers a FREE VERSION! If you need more than the free version offers, you can upgrade to a $12/month or $25/month version (as a Realtor, I don't think you will though).
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Off to work... If you have questions, please don't hesiatate to ask.
