Creating a basic website potential clients will want to use isn't as hard as you may think. Why do people come to your website? Search for homes, find area information, find real estate information, find financing information, etc., etc. Build off that...
1- Search for Homes - make sure your search engine is very prominent and easy to use. Create a large link of the home page directing people to that page. You can also setup pre-designed searches that may target your niche - say, homes in a certain area, for a certain price, or foreclosure/short sale listings, golf course communities, 55+ communities, etc. Be creative with it.
2- Real Estate Information - the most important topic you can have on your site today through June of 2010 is related to the tax credit. Make sure you have a prominent link on your site that directs visitors to all the details. Also, sellers like to see market data. Have a page that you update bi-weekly or monthly for your areas sales and listing data.
3- Virtual Tours - Buyers love Virtual Tours! Create one for each of your listings and market it. Under your featured property section, be sure to include links to each listings virtual tour.
4- Open Houses - Potential buyers go to open houses. Especially if they aren't working with an agent yet. Make it easy/motivational for them to contact you and get a list of open houses directly from the MLS.
5- Blog - create a blog and post to it often. It will generate leads for your site and encourage people to come back often. Loyalty is important. You don't want your leads going and finding another site.
6- Finally - offer value. What makes you better than every other agent? Buyers and Sellers don't care about awards. They care about results (even though they run hand and hand). Don't say that you are a Multi-Million Dollar Producer, say that your listings sell for 97% of list price. That's what they want to hear. They need to feel like they are getting something more from you than another agent.
You may have come up with other great ideas for content to include, but just don't have the time to create or implement them. That is what TC Business Management, LLC - www.TCMandD.com - is for! We are a firm that specializes marketing. Your time should be spent with clients, not designing marketing materials. TC believes in result driven marketing. We want to grow your business as much as you do!
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