FREE, GOOD Email Marketing?

Yup! You can have both.

I create email newsletters for agents and recommend that they then sell some 'vendor' spots. Call up your mortgage rep, local contractor, insurance rep, home inspector, etc and ask them if they would consider advertising on your newsletter.

You don't have to charge alot to cover your costs. Under $200 for the intial design and then under $40/month for updating. That's only $680/year for a newsletter that GETS RESULTS! You could charge 4 vendors, $20/month and make $280/year - for nothing.

Now, you may ask, "Why pay that much for a newsletter? I can get some for free!" Well, that's fine. You can do that. My experience is though, and this is what Realtors who have hired me to do their newsletters for them tell me, their standard, free, templated newsletter gets little results. Very few opens let alone click throughs.

PLUS, I use a free email program (500 contacts, 3,000 emails/month) that allows you to post all your newsletters on Facebook, Twitter, My Space, StubleUpon, etc. Very useful!

They key to a good newsletter is GOOD CONTENT. Make them want to open it, and they will be waiting for it to come every month!

If you have great design & content, this will correlate directly with your open and click through rates. The higher those rates get, the more you can charge for newsletter advertising.

TC Business Management, LLC - www.TCMandD.com - is a full service marketing firm that specializes in real estate. Search our blog for great marketing tips or feel free to call or email!