Not Marketing? Bad Idea...
Do you send email newsletters to your database? If not, you're crazy!
The cost savings email marketing can provide is unbelievable in itself, let alone still managing to maintain a fantastic branding and lead generating opportunity. If you don't think you can afford to market in this market - think again.
Initial cost to create the email format - anywhere from $125 - $300 depending on revisions and requests. That's less than sending 300 postcards to your database. Maintenance, updating and sending costs around $50-$100/month. Can you figure out the cost savings??? Say you have a database of 500 contacts, in one year you would spend about $2,700 mailing out a single postcard once a month. Sending out a single email newsletter once a month will only cost you $850!! That's a yearly savings of $1,850.
The savings are all well and good, but I believe in holding ALL marketing accountable. A lot of times graphic designers create beautiful, yet unresponsive marketing pieces. Your message and call for action are EXTREMELY important. That's why I focus on result driven marketing. Nice design that also uses effective copywrite.
Email newsletters (when they are created correctly) put a lot of useful, wanted information at your clients fingertips. It instills in their heads that you are a real estate expert. And it does it all for cheap! What more could you ask for?
**Direct mail should still be a part of your marketing plan, but off setting costs with email newsletters not only appeal to your clients, but it makes you appear more technologically advanced.**
TC Business Management, LLC - www.TCMandD.com - focuses on result driven marketing. We create marketing that not only looks good, but most importantly, generates results!
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