Have you sent a lot of postcards to your database or farm and not gotten any response? Well, there could be a couple reasons why. The number one rule to marketing is consistency. If you send postcards for 2 months then stop for 6 and send for another month and stop again, you're wasting your time. Some say something is better than nothing, but in the previous case, it's not. Don't waste your money.
Now, if you have the consistency, but no results than you're doing something wrong. Poor content, bad design, no call to action...People don't like what your sending them and it's not making them think of you as a Real Estate Expert that they would call.
Let's start with content. Send people information that they are going to be interested in and that will also make your look like a neighborhood expert. Market statistics, recent sales, neighborhood news, home maintenance tips, local vendors, real estate news, your real estate buying/selling statistics, etc., that is what people want from their realtor. Make yourself look like an expert. Don't send recipe cards - you're not a chef!
Bad design is another issue. Use a great headline and a lot of white space. You want this card to be easy to read and understand. Don't make it too boring though. A little bit of design sense is worth the modest cost. Just don't let an artist put their vision on your design. Try to work with someone who understands design AND marketing.
Always include a call to action. Make sure to ask for referrals or direct them to visit your website for more valuable information. If you don't ask them to do anything, they won't!
TC Business Management, LLC, www.TCMandD.com, is a firm specializing in marketing. Your time should be spent with clients, not designing and maintaining marketing systems. TC believes in result driven marketing. We want to grow your business as much as you do!
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